OUR MISSION
At America First Gear™, we believe in one simple truth:
When we put Americans first—everybody wins.
We’re not just selling shirts, hats, or gear.
We’re building something greater—a return to American strength, American integrity, and American manufacturing.
We believe the future of this nation depends on hard-working, patriotic people stepping up, standing together, and leading with grit.
- It’s Bigger Than Gear. It’s the Mission.
We’re here to reignite what once made this country unstoppable:
- A foundation of American-made products
- A deep respect for the blue-collar workforce
- A commitment to doing things right—even when it’s hard!
Our gear is a statement—bold, unapologetic, and built for those who refuse to back down.
- 100% American-Made—That’s the Goal!
We’re proud to say that 95–98% of our products are already American-made, and we’re not stopping until it’s 100%.
Some components are still assembled or sourced through trusted U.S.-based partners—but that’s only temporary.
Our promise…
We’ll never stop pushing until every single product we offer is made right here in the U.S.A.
Why?
Because we believe in bringing back the American manufacturing legends and rebuilding the foundation this country was built on.
- “Be The Buffalo™” – Our Rally Cry for Personal Excellence!
In a world that runs from the storm, the buffalo charges straight through it & more.
To us, Be The Buffalo™ means pushing ourselves to be stronger, braver, more disciplined - and lifting up those around us to do the same & simply Be Better!
We don’t make excuses. We make progress.
We lead the charge.
We build each other up.
And we show up—for family, for community, for state and for country.
- People Helping People—The Right Way
Being America First™ doesn’t just mean waving a flag.
It means taking action, taking ownership, and leading by example.
We believe in helping our neighbors, lifting each other up, and checking in on those who’ve been left behind.
We pick up the trash.
We take pride in our towns.
We stand by our seniors and fight for our veterans—the ones who already gave so much for this country.
- Helping others doesn’t mean enabling laziness.
We give others a hand when they’re trying.
But we don’t carry those who choose not to walk.
Because this mission isn’t about excuses—it’s about effort.
It’s about character.
It’s about building a country where everyone contributes.
BE A GOOD HUMAN™. Plain and simple!
Respect your country—and always strive for Americans and America First™.
- Protecting the Future—For Our Children & Theirs
We’re not doing this just for us.
We’re doing it for something bigger.
For our kids—and their kids.
So they grow up in a country that still knows truth, freedom, and what it means to put America First.
We build today, so they can carry the torch tomorrow.
That’s the legacy. That’s the calling.
- Remembering the Spirit of 9/12 - (The Day After)
On 9/11, we were attacked.
On 9/12, we were UNITED.
There were no labels. No race. No politics. No division.
Just Americans—standing shoulder to shoulder.
That day, we remembered who WE are & where WE started.
We helped one another. We prayed together.
We bled the same red and believed in the same flag. 🇺🇸
That’s the America we believe in—and it’s the one we’re fighting to get back to.
- Today, that unity has been buried under disinformation, division, and distractions.
We’re told we’re different.
We’re told we should be offended.
But real Americans know better.
We don’t care about your color—we care about your character.
We believe in tough love, real talk, and being able to take a joke without losing our minds.
We’ve gotten too soft as a nation—too offended over nonsense.
It’s time we toughen back up.
Like a Buffalo - thick-skinned, bold, with grit and built for every storm.
WE THE PEOPLE™… and here at AFG:
We believe in putting Americans—and America First™.
- We’re Not Perfect—But We’re Not Backing Down!
We’re not here to pretend we’re perfect.
None of us are.
But every single day, we strive to be better than we were yesterday—in life, in work, and in character.
That’s what this brand is about.
That’s what this mission stands for.
- From the Founder:
“This isn’t just a company. This is a movement.
A return to values that built a Nation - God, faith, family, freedom, and hard work!
Let’s be bold. Let’s be better. Let’s be unapologetically America First! 🇺🇸
Now, Always and Forever!
- Forrest
Founder, America First Gear™ LLC
“Unapologetically AMERICA FIRST™” 🇺🇸